Michigan State University student entrepreneur, Ariana Pierce, owns and operates an expanding nail polish company.
March 16, 2011
Ariana Pierce is the founder and owner of the nail polish company, Superstar Nail Lacquer. These $10 bottles of nail polish have something that many companies do not; a Fast Drying formula, which dries in about five minutes, compared to about 20 minutes drying time for other nail polish companies.
“Being at college, I needed to get to class fast, so the Fast Drying formula is for girls on-the-go so you can get in and get out. It was made for college students,” said Ariana Pierce, 21, Michigan State University Marketing Junior.
Pierce wanted to be different when she created her brand and do something that many others were not. “I saw the need for more fashionable colors and I wanted to make a nail polish brand versus clothes or shoes or other items. I wanted to make nail polish more of an accessory,” Pierce said.
· In the previous year of 2010 Superstar Nail Lacquer grossed about $500,000 and plans to double this amount in 2011, Pierce said.
· Based in East Lansing, Mich., Pierce’s product is sold across the United States as well as over seas in countries such as Russia, Ukraine and parts of Europe.
· The company’s main venue of transactions is an online store because Pierce said it would be easier to maintain versus an actual store.
· Colors for the nail polish are based on colors that Pierce duplicates from the season’s fashion runway. She releases Autumn and Spring collections and occasionally Summer.
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